Impact et médias
Un impact fort dans la société civile auprès de ce milliard d’humains qui vivront et consommeront dans les villes chinoises d’ici à 2030.
En parallèle des interventions publiques, qui seront filmées, traduites en anglais, chinois et espagnol, diffusées largement sur le web chinois et les réseaux sociaux mondiaux, et de la forte couverture médiatique traditionnelle (presse, télé, internet), des rencontres, soirées de Gala et interventions en petit comité seront organisées au sein du China Green Club dans les 6 villes du Tour (Pékin, Shanghai, Guangzhou, Chongqing, Taiyuan et Hohhot).
Audience, Couverture media et Communication
Blogs et Internet
Le China Green Tour touchera en premier lieu une population jeune et urbaine (20/30 ans), cette jeune génération qui porte la consommation et en établi les tendances. Les universités ou se dérouleront projections et interventions comptent parmi les meilleures de Chine (Pekin University, Fudan University, Shanghai Jiatong University, China School of Communication, Chongqing University of Resources and Environmental Science...). L’engagement d’associations locales comme nos entretiens avec les étudiants ont démontré un réel intérêt pour notre projet.
L’assurance d’avoir le Green Tour relayé et annoncé largement sur les principaux portails internet ainsi que sur les blogs les plus lus en Chine (certains comptent des millions de lecteurs) nous assurera un réel impact dans cette tranche d’âge, notamment grâce a la production d’un site web informatif, audiovisuel et multilingue qui comprendra les description des documentaires, des intervenants, les vidéos des interventions comme des liens informatifs et présentation des partenaires.
Ce site web nous permettra d’assurer la pérennité de l’événement et d’étendre la couverture du Green Tour dans le reste du monde au travers des réseaux sociaux, des universités jumelles et autres fondations et organisations amies.
Couverture TV et Radios Locales
Le Tour sera présenté comme un seul événement itinérant et comme tel il fera l’objet d’une communication tant nationale que régionale.
Le China Green Tour s’est aussi approché des chaînes de télévision et des médias locaux. C’est grâce à cette couverture locale ciblée (Chongqing comporte 31 millions d’habitants, Pékin 17 millions, Shanghai 19 millions...) que nous toucherons l’ensemble de la population active, non seulement ceux qui travaillent en ville mais aussi les populations des campagnes qui toutes regardent les chaînes locales.
D’une manière générale, les chaînes locales, et surtout les émissions d’informations locales, font des scores d’audience comparables aux meilleures émissions nationales. Des interviews des participants comme une couverture locale de l’événement sont ainsi prévus dans chaque ville du Tour.
Enfin, le China Green Tour, par sa simultanéité avec l’Exposition Universelle de Shanghai, dont de nombreux pavillons seront consacrés à l’architecture durable, sera l’occasion d’une couverture nationale.
Un engagement personnel
De nombreux professionnels des média et de la presse en Chine nous ont écrits nominativement pour nous faire part de leur soutien personnel et engagement à relayer, diffuser et populariser les événements du China Green Tour (voir ci-dessous une sélection des emails personnels de soutien).
Ce soutien, encourageant et exponentiel, saura nous assurer une couverture réelle à tous les niveaux de la société civile.
Campagne de publicité
Une campagne de publicité sur les principaux portails et sites internet est également programmée avec nos partenaires. Elle démarrera le lendemain de l’inauguration de l’exposition universelle de Shanghai.
Le déroulement du Green Tour
Une grande soirée de Gala à Pékin lancera le China Green Tour en présence d’officiels, de représentants des ONG, d’invités internationaux, de stars de cinéma, d’entrepreneurs, de scientifiques et nos partenaires corporate et media. Cette soirée sera également largement relayé par les médias en Chine.
Le Green Tour se déroulera du 3 juin au 17 juin 2010. Les projections et interventions se dérouleront sur une période de cinq jours dans chaque site, le China Green Club sera, à l’instar du Green tour, un Club itinérant.
Dans chaque ville, le Green Tour commencera par une ouverture officielle dans chaque université, avec projection et interventions, continuera l’après-midi par les rendez-vous au China Green Club pour finir en soirée avec le dîner de Gala.
SUPPORT MÉDIAS
Feng Lei, Media Cooperation Department,
CCTV International Networks Co.
email sent september 3, 2009
“Blue sky, blue sea, white clouds, we wish Earth will always keep its most beautiful colors. Sincere hope that the “Green Film Festival and Solutions for a Better Planet” can be successfully held and protect the environment. Concern for and love of the planet are the responsibility and duty of everyone here in our Department.”
Li Yang , Director of the Center of Programmes,
Beijing Satellite TV Station.
email sent september 2, 2009
"Students will be the pillars of society in the future. When we think that university students will help to run this important activity of making the whole society realise the importance of environmental protection, we hope the Green Films and Solutions for a Better Planet Tour will have a great influence on young people and we are willing to use our media power to extend its success.”
BTV covers 36 provincial capital cities self-governed city regions (Beijing, Shanghai, Tianjin and Chongqing). Our coverage map includes more than 80% of capital cities and more than 70% of county authorities, a total of eight hundred million people.
Yang Xiling, Promotion Manager,
Beijing Youth Network (ynet.com)
email sent september 3, 2009
“As the population increases, resources decrease, the earlier we pay attention to environmental issues, the longer will the history of mankind last
To care for the environment and to protect the planet is everyone’s responsibility, but also the responsibility of all branches of the media. I wish the Green Films and Solutions for a Better Planet Tour can be successfully organized and could contribute to a better future for the planet.”
Beijing Youth Network is the Beijing Youth Daily, an eight-owned newspaper, network. Its website broadcasts news, culture and entertainment, mobile messaging, e-commerce for large-scale comprehensive major businesses. YNET has become not only one of the main sources of information for Google, Baidu and other well-known search engines but also one of the content providers for the MSN Chinese information channel (msn.ynet.com).
Li Weijie, Internet Division,
China InterActive Corp.
email sent september 7, 2009
“We hope Green Films and Solutions for Better Planet Tour will be held on time ! We are willing to contribute to it by actively promoting environmental protection and using our online media to increase the impact of its events.”
China InterActive Corp is a leading Web 2.0 Company in China. Through the 6 years of the company’s own innovative growth, mergers and acquisitions, China InterActive Corp has established the business of online games including xiaonei.com (China’s first social networking platform), mop.com (an Interactive Entertainment Portal), donews.co
(an IT community media platform), pet.mop.com (China’s largest online games website). Currently the number of registered users of China InterActive Corp is approximately 73 million. The number of pages viewed on its websites is up to 790 million per day.
Lu Jie, Media Development - Deputy Director,
Sina.com
email sent september 7, 2009
”We support Green Films and Solutions for Better Planet Tour, and hope it will make a great contribution to environmental protection. Meanwhile we wish to participate in and take advantage of the online media to increase the impact of its activities, so that more people will care about environmental conservation and care for the environment.”
Sina.com is a leading online media company and valued-added information services provider in China, it provides services for global Chinese communities. Sina has a number of regional sites, and is responsible for services to Greater China and the overseas Chinese. Sina have more than 280 million registered users, daily page views top 900 million.
Chen Guang,
Host of Hebei Television News Center
email sent september 7, 2009
“Environmental protection is more and more closely linked with people’s lives. Documentaries are a good way to demonstrate the relationship between environmental protection and everyday life. We will support the activity of the Green Films and Solutions for Better Planet Tour and are willing to report the activities related to this activity.”
Hebei Television has 6 channels including some satellite TV channels. The number of viewers is 350 million in China via satellite transmission on the Asia Sat 2.
Lu Yihan,
Host, China National Radio
email sent september 2, 2009
“I am one of the hosts of Central People’s Radio 1. We cannot imagine what the planet will be like if one day the snow of the mountains melts. Let’s all protect the environment ! We wish Green Films and Solutions for Better Planet Tour will become a successful event able to provide practical examples of environmental protection to China and the whole world. Providing publicity for this kind of activity is the responsibility and duty of all media.”
The Central People’s Radio Broadcast Station is China National Radio, CNR channels include: The Sounds of China, Business Radio, Music Radio, Metro Channel.... broadcasting 200 hours per day on nine radio stations, CNR covers all China’s provinces, autonomous regions, municipalities and the Special Administrative Regions of Hong Kong and Macao. It has 39 correspondent offices and a global collaboration with Chinese-language radio networks worldwide.
Pang Liming, Liming, Business Development - Director,
Beijing Broadcasting Network
email sent september 1, 2009
“The question of the environment is a daily concern, it seems that it is going to become an everyday topic. I think the key is that these issues are rarely mentioned on a program like “how to solve problems”. Green Films and Solutions for Better Planet Tour is such an opportunity to provide us a window with multi perspectives to a “green vertical and horizontal view”. We would like to provide full coverage of this event.»
Beijing Broadcasting Network (www.rbc.cn) is Beijing People’s Broadcasting Station external news official website, with 26 Channels, more than 200 web pages (category 2) and five million visitors a day.
Dong Shaohui, Cross-media Cooperation - Manager,
Baidu.com
email sent september 7, 2009
“How to live in harmony with nature, and improve the people’s standard of living at the same time？How to develop the economy and effectively reduce the harm to the environment at the same time ? These are important issues in developing countries. We hope that the Green Films and Solutions for Better Planet Tour will be held successfully, in order to truly make a contribution to solve environmental problems, and that the online media can do something for the environment with their influence.”
Baidu is the largest Chinese search engine and website in the world, which has more than 70% search share in China. In August 2005, Baidu was listed on NASDAQ in the US.
Chen Jiaxin, Marketing Departement - Media Manager,
People’s Network. www.people.com.cn
email sent september 4, 2009
“Green Films and Solutions for Better Planet Tour is an activity that makes use of the Arts to provide a good public communication platform where national and international exchanges could lead to enthusiastic environmental protection. I hope this event will receive the full participation of public figures and a large media impact that can make the general public more involved in environmental protection. I hope this event to be a big success.»
People’s Network with “People’s Daily” is not only one of the world’s top ten newspapers on a large-scale news-oriented and web-based information exchange platform, but is also the internet’s largest integrated network media. People’s Network has authority, popularity and credibility to report China. People’s Network has Chinese (Simplified and Traditional), English, Japanese, French, Spanish, Russian, Arabic, etc. 14 languages, 15 editions.
Huang Xianfei, writer and director,
Phoenix Satellite TV
email sent september 3, 2009
“The bright future of our planet needs the combined effort of everyone, protecting the environment of our world is a duty of everybody where nobody can shirk his responsibility. We hope Green Films and Solutions for Better Planet Tour can be successfully organised.”
Phoenix started to broadcast on 31st March 1996, sparing no effort to conquer the Asian and Australian markets of satellite TV (including Japan), Programs are broadcast using the satellite Asia 3S, allowing it to cover more than 50 countries and regions with a total of 2 billion people, including 62% of Chinese worldwide.
Rex Liu, Director of Corporate Business Development Dept,
Entertainment Corporation.
email sent september 3, 2009
“Public figures and the media influence people’s lives, and guiding the people in their concern about environmental protection is the responsibility of the media. Looking forward to Green Films and Solutions for Better Planet Tour activities being successfully held.
Entertainment Corporation is a media partner of Shanghai Expo 2010.
Zhu Huilong,
Youku.com
email sent september 7, 2009
“We hope that the Green Film Festival and Solutions for a Better Planet events will generate a wide impact on the general public by selecting the most outstanding films, providing the most fresh perspectives and expanding interest with enthusiastic lectures. When the time comes, we will participate and assist with the related reporting.”
Youku Network is the leading video website in China. It is brand number one in the domestic online video industry. Youku is the only commercial website company to have obtained dual broadcasting permits, therefore Youku has become a legal platform for genuine television program distribution and marketing.
Liu Jing, “Chinese Song List” moderator,
Beijing Music Radio
email sent september 3, 2009
“Protection of the environment”. A resounding slogan, but the truth is that the people capable of any achievements in it are still only in a minority. I am very happy that the Green Films and Solutions for Better Planet Tour activities will be held in China in the hope that the charm of the films can enhance people’s awareness of environmental protection and that via broadcasts we can attract more people to participate in this event.”
Beijing Music Station, Beijing People’s Broadcasting Station is one of the seven specialised units with social responsibility, especially to their main target: young people. It broadcasts five music channels, one digital music channel and a digital TV channel.
Covering daily 400 million listeners across the entire country the “ Chinese Song List “ has really become the country’s most authoritative and impartial pop music chart. Beijing Music Station, together with the radio stations of Guangdong, Hong Kong, Shanghai, Taiwan, Singapore, and Malaysia, also co-sponsor and broadcast the program : “Global Chinese Song Ranking List “ which has also become the most popular pop music program among foreign citizens of Chinese descent.
Luo Xi,
Media Cooperation - Manager
Net Ease - www.163.com
email sent september 3, 2009
“How to protect the environment and take the road of sustainable development is an issue that not only China but all the World has to face, I hope “Green Films and Solutions for Better Planet Tour» can provoke a wide-ranging impact, and with the support of the media network can bring everyone into action for the protection of the environment from the higher levels of the country to the lower level of ordinary people.”
Li Changli, director,
CETV
email sent september 2, 2009
“We admire your artistic way of arousing the enthusiasm of youth participation in environmental protection and wish for “Green”. We hope Green Films and Solutions for a Better Planet Tour events can be successfully organised, and we are willing to publicize this event as our contribution from the media.”
China Education Television (CETV) is the People’s Republic of China Ministry of Education only nationwide professional TV.
CETV-1 and 2 via satellite, covers China and Southeast Asia. CETV-3 through cable network covers Beijing and its surrounding areas. More than 85% of the country’s provinces have cable television network broadcast. Three sets of programs are broadcast 58 hours a day. China Education Television covering nearly 300 million people has become a public cultural and education service platform.
Ke Yuan (director),
Jiangsu Broadcast TV Group
email sent august 31, 2009
“I hope that the films can attract popular participation in the event and learn more about environmental protection. I wish to participate personally in the promotion of this event and that you can get satisfactory success for the Green Films and Solutions for a Better Planet Tour.”
Jiangsu Province Broadcast TV Group broadcasts 9 television channels and 10 radios frequencies.
Yu Fei,
eBeijing, www.beijing.gov.cn
email sent august 31, 2009
“Human beings have increased the pollution of the environment to another limit. Nature is using its own way to protest. Environmental Protection and improvement is getting more and more the attention of the government and the people, and also set an example of the variety of ways to correct the mistakes done in the past, and vigorously promote the concept of environmental protection. Especially now that young people are becoming gradually aware of the need to establish environmental protection. But Chinese people’s environmental awareness needs to be strengthened. I’m willing to participate in this event and associated relevant reporting.”
“eBeijing, the Official Website” is a unified state platform established by the Internet network station groups, including the Beijing government portal site and sub-stations
Liang Chunyuan, Deputy editor,
Sohu Net
email sent september 4, 2009
“Today’s young people are enjoying the results of rapid economic development; how this economic development will affect the environment is the big question that they will have to face in the future. We wish that at the Green Films and Solutions for a Better Planet Tour young people will discuss environmental issues, and in this way enhance young people’s environmental awareness. At the same time we also hope that this event can enjoy the support of the network media to provide a communication platform for young people to express their respective points of view, and actively seek solutions to environmental problems.”
Sohu is one of the major internet portals in China.
Yi Bo, director,
China Central Television Art Center
email sent august 27, 2009
“Making use of films and other art forms among young people to widely publicize environmental problems is a correct choice. I hope the Green Films and Solutions for Better Planet Tour activities can be successfully held in China and am willing to publicise this event as a contribution of the media.”
CCTV’s programs reaches an audience of 95.9% of the population of China.
CAO Yu,
DJ on Internet radio Green Lemon
email sent august 7, 2009
“To hear that the Green Films and Solutions for Better Planet Tour is to be organised makes me feel very happy. In fact, everyone should attach great importance to our environment. What we need to do is to make use of nature at our convenience for our lives, but make use of nature does not mean to change it.
Now with climate change many living beings can only be seen in textbooks or museums. This is an extremely irresponsible example for our future generations. We wish to create a “good living environment” for them but we are thinking only from a small inside the home environment point of view and forget the planet we need for our survival.
The concept of publicising environmental conservation among the public through films is a new and effective way. I would like to promote this event in my program.”
Green Lemon music radio is an online internet radio broadcasting 24 hour day specialised in Chinese pop-music for young professionals and students.
Qiu Shi, Producer,
Hunan TV and Broadcast Intermediary Co.
email sent august 29, 2009
“As a developing country, China’s consumption of natural resources is huge, especially in the use of wood, disposable chopsticks, paper, furniture, etc. with a large number of trees cut down each year, deforestation, land desertification, plant and animal extinction, leading to malignant consequences. I wish Green Films and Solutions for a Better Planet Tour activities making use of the films to make people pay more attention to environmental conservation, and help reduce the waste of life’s resources with the hope that public figures can act as role models.”
As media, we are willing to follow with interest this event, and wish to undertake full coverage. Best wishes for the great success of Green Films and Solutions for a Better Planet Tour.”
Hunan TV and Broadcast Intermediary Company have three network divisions, using Hunan TV, Hunan Business TV station, etc. with hundreds of millions of Chinese television audience groups and Hunan Province, 2 million cable television customers.
Li Yan, Director,
China Central Television New Film Production Center
email sent september 3, 2009
“In our digital era, documentary has become one of the more creative tools for the masses. Whether it is on film,DVD, or cellphone, the image can be a true record of the Earth‘s every change. Time reminds us of a countless injured Earth that needs our protection. We expect that at Green Films and Solutions for a Better Planet Tour we can see more and better, and through TV broadcasts more people can participate in the discussion in an effort to focus on our living environment.”
China Central Television (CCTV) is China National TV station. It broadcasts economy, science and education and 16 other sets of television programs, reaches an audience of 1. 200 millions viewers. China Central Television New Film Production Center, directly under the China Central Television (CCTC), undertakes the production of documentaries, and program production.
Mu Wei, Director, Events Department - Director
Dali TV
email sent september 4, 2009
“As a tourist city, the environment affects directly our economy. We wish for Green Films and Solutions for a Better Planet Tour activities an enormous impact. Giving publicity to environmental conservation is the responsibility of every media worker.”
Located in Yunnan, Cangshan-Erhai Lake is one of the 44 scenic spots approved by the State Council as a National Nature Reserve. Dali television has a coverage of 12 PROVINCIAL CAPITALS? =county-cities, broadcasting 17 hours a day and covering a population of 2.5 million.
YUAN Jiayu, Shanxi People’s Radio Station
“As a rising power, China is bound to take on more responsibility on global sustainable development. We hope Green Films and Solutions for Better Planet Tour activities can have an enormous impact, and hope to have the opportunity to participate in the coverage of the event.”
Shaanxi People’s Radio Station as a mainstream media has already experienced 61 years of ups and downs. Shaanxi Radio offers 10 sets of programs: news, economy, transportation, rural, music, urban, drama, youth, Shaanxi opera and tales. Shaanxi People’s Radio largest audience reached 21 million people, its average audience 10 million listeners.
Zhang Hailv,
Magazine Senior Editor,”Best Life • Shangri-La”
email sent september 9, 2009
“Greenland glaciers fracture, the accelerated melting of Arctic ice, the Maldives islands disappearing ..., these far-away matters have not touched us yet. A rainstorm can change the boundless avenues, a hurricane can uproot and remove the trees of the streets, thunder can make the roofs collapse, all these phenomena constantly remind us that the cities where we live are very fragile when facing weather disasters. As a result, environmental conservation is no longer just a question of feeding people and plundering the natural resources of the whole world in the style of the merciless former colonial powers. China as a developing country is facing a serious water resource problem, this late and desperate effort makes us recall the old proverb: “fixing the fence when the sheep is already lost” - better late that never.
Thus, holding such an activity has a cautionary purpose. At this point, I sincerely wish for Green Films and Solutions for a Better Planet Tour events to be successfully held and can contribute to saving our blue planet.”
YOU Shanshan, editorialist,
“Vista-See the world”
email sent september 9, 2009
“Therefore, the magazine is willing to participate and to be able to have wide influence in high-quality environmental conservation activities. At this point, “Vista-See the world” magazine hope that Green Films and Solutions for Better Planet Tour activities can be successfully organized in order to contribute to a better future of the planet."
“Vista-See the world,” is a readers digest magazine issued by the U.S. BPA media accreditation organizations, with a certified circulation of 410,389 copies in 2009.
“Vista-See the world” magazine is at the same time expanding its influence, and it never forgets to take on social responsibility. In 2008, after the Wenchuan earthquake, the magazine cooperated with the Chinese Red Cross Foundation. The magazine’s current issue income (more that half a million), was all donated to the Sichuan disaster areas handled by the Chinese Red Cross Foundation to re-build a school.
To be continued...
